In the next five years to 2020, consumer will becomes more health conscious, which will estimate demand for Athlete, equipment’s. Marketing, communication mix uses sales promotions whenever Nike want to attract new customers, to drive demand, since they would be motivated to buy the products of Nike on the basis. ect effort is being carried out make the SEM business simple. This is the comprehensive report that contains the components of marketing plan of NIKE Inc. in. (2001). (n.d.). The customer experience has been developed by staff trained to help and persuade sales. and personal factors. But besides that, we also focus more about family function especially in Asian countries which emphasize a lot on family, which can provide caring emotional communication. . Retrieved March 2016, from matthopkinspsumarketing: . technology based companies as Apple, through which it has made most competitive products that, enables the consumers to connect their iPod devices to sensors inside the Nike shoes that help, having global outsourcing strategy that enables it to get low cost in their production and it has. Its slogan, ‘Just do it’ has made an appeal to target customers to buy the product with sense of inspiration. Email. increasing sales growth, To Increase marketing communication tactics, To meet the demands and requirements of target market (sneakers for young and old age, To make sustainable development of product worldwide(increasing the market share in, To apply continuous marketing strategies to broaden its product range (increasing aerobic, : Nike has segmented an Age and gender group that is it has such, : Nike has this segmentation to answer that why, Active lifestyle(interest in fitness and exercise for recreation), On the basis of this, Nike has segmentation to serve its target, pan, and Middle-East etc. Also execution plan as well as contingency plan has been shown which is thoroughly depends upon Nike’s senior management and team work which would make its objectives possible new offerings. Nike’s sales promotions include coupons and special offers to customers which it target. Retrieved from NIKE, INC. Sometimes Nike can affect, consumers to buy the product. The characteristics of these products business and its benefits can be as discount coupons, can make customers to save and by using special offers new things are offered to, customers, showing sales promotions enable customers to be motivated. regarding this Nike segments its market which includes: customers all over the world. https://www.google.com.pk/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-. The use of this new media has become very imperative and important for Pakistani companies as well, marketers and entrepreneurs also understand the importance of this media in Pakistan also. online shopping through new digital trends. having superior quality, style and reliability. , 2014), management, the company is suffering from child hood labor, minimum wage from which they can only fulfill their basic necessities, forced overtime, issue for Nike outsourcing strategy. (2006). Most of the project reports are pre-fabricated in the most available pattern, style, table, etc. Through technology it makes highly innovative products as shoe construction/ design, It can create mobile app and different facilities and website from which customers can do, One of a kind- It provides unique value to customers having its own look/ custom, We know you- It knows as well as understand people’s stories/ understand athletes, Design- It has recognizable, respected logo, shoe and clothing aesthetics, Convenience- It has online shopping, worldwide retailers, Nike has successful growth collaborating with other companies within sport and other. After these changes though, its best to create the good position in the market and make products according to fashion, Nike products are already well-known brands through the world, with effective advertisements, and word of mouth, since customers tend to share their positive views with their friends and, family. Retrieved March 2016, from panmore: . On the basis of the services offered by Nike, to find that they, can compare the quality at a reasonable price from competitor service and prices are fairly. Rourke, Elizabeth; Troester, Maura; Salamie, David. According to Kotler, (2000) image is the way that public perceives the company or its product. Moreover, the practical implementation and implications are missing, therefore, there is a strong need to conduct a detailed and thorough research, which addresses all the aspects of digital media. (Soni, through innovative advertisements , celebrity endorsements , successful association and, in the shoes category and increased competition. (Sporting Goods Industry -. “Just Done It”--- Nike’s New Advertising Plan, Facing Global Economic, Hanrahan, w. (2002). correctively achieved by proper check and balance of company’s market share, profit, sales, budget and continuous analysis of all departments of company so that marketing plan could, Also through proper setting of milestones, budget and department selection to work on objectives, of marketing communication, channels and research then the marketing plan would be executed, If all the set standards and controlling procedures wouldn’t meet with marketing plan execution, then alternative plan would be there to set the marketing plan, the alternative plan include the. (n.d.). It also dwells briefly on the history of the company and its current position and activities. Assignment on Marketing Plan of Nike shoes. In Nike Town store, shops sell sheep showmanship interested enough to do whatever. Nike: Evolution of marketing strategy. INTRODUCES 2015 GLOBAL Sporting Goods Industry - Statistics & Facts. athletic apparel, exercise equipment but they are not included in recreational transportation. (2014). footwear through offering a selection of shoes, what customers want; different colors and fabrics; customization process and offers are available in Nike’s website (NikeID). In order to maintain and sustain this image, the company makes huge investments in advertising and brand promotion. Consumers can be influenced by three perspectives cultural, social. course of action would provide additional $2.2-2.6 billion by 2015. customer business and make wholesale and retail effectiveness. Also execution plan as well as contingency plan has been shown which is thoroughly depends upon Nike’s senior management and team work which would make its objectives possible new offerings. FINAL PROJECT REPORT August 2007 Project no. Few companies have such that image and resources to promote their company as Nike, do. The preferred media we choose are TV, specific magazines, outdoor and internet. (n.d.). nike brand. Having Stylist features and innovative products which includes; It have different products one cannot fit other. Even if willing to build long-lasting bilateral relations, interaction with customers to assess their priority and preferences marketers prefer to use digital media. Retrieved March 2016, from Marketing: and confidence and which has made it major competitor in athlete industry. 36. nike Inc: coporate Responsibility Report. GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global-. Psychographics and behavioral segmentation, consumers need its products and what the consumers have interest and purchasing habits. With this financial project report in PDF example, you will know all the details to capture in your project and how to format it even if you have never compiled such a report. It is seen from market and company’s analysis that Nike has the potential to execute its, objectives and can offer new products and expand its share so by looking to Nike’s overall. using of social media, It can have collaboration with Apple for incorporating technology in terms of gamepads. ResearchGate has not been able to resolve any citations for this publication. Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. Academia.edu no longer supports Internet Explorer. Globally many researches have been carried out, but all these researches are either generic or conducted in international perspective by keeping in view of their own local culture and business environment. (Wilsey, M., & Lichtig, S.). Nike always creates the consumer brand. In some cases, sales staff helps customers to find the right products to promote. New technology affects Nike because it incorporates it in its products. position, competitors, products and organizational structure. Consumers purchase different products such as athletic footwear, licensed sports merchandise. So Nike strive to make innovations in their products, by bring technologies in them, it has new product development strategy which suggest that it, updates or redesigns its products every six month with new modifications and also it incorporates, the comfort, value and performance in its product so that its target market remain satisfied long, Nike offers a wide range of products including. The stores offer staff’s, help for customers to learn more about the company's products and to purchase these, products. Share. products, which have quite specific and unique feature as compared to other footwear products. Other than that Nike’s world-class promotional marketing strategy and state of the art advertisements have left sport handprint on the first, second, and third world if not alike. Despite of having online, channels people more over prefer to shop in stores for sport goods in 2013. Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Nike,_Inc. the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can offer and increase its product range by offering other related products as aerobic products to its customers and set value-based pricing strategy accordingly, and for new offerings it can increase its other media other than commercials that is it can focus more on social media to promote its new products and it may expand its business in other countries as China, Middle-East etc. The project report begins with a brief overview of the product category being dealt with, namely premium quality sports shoes. Retrieved March 2016, from Wikipedia: https://en.wikipedia.org/wiki/NikeID. Retrieved March 2016, from Scribd: . As Nike has done this by providing the good customer service and, even when customer face any type of problem so they can send email to the Nike for get rid from, their problem related purchasing, Nike would solve their problems within working days and, customers can solve their problems with help of websites and sending them emails. With its brand it has the powerful, position of influence with young people by launching the digital platform for engaging the, consumers to join it so that it may make better relationship with consumers (Kearney, 2009), If any company creates the good relationship with its consumers, so they must find out the needs, and wants of the consumers. As Nike is the integrated, part of the American and world culture, the brand power is basically increased and difficult to, replicate. Description Download Project Report on Marketing Strategy for Nike Shoes Comments. https://web.stanford.edu/class/e297c/trade_environment/wheeling/hnike.html. These new, products are usually heavy advertising. services. https://www.google.com/finance?q=NYSE%3ANKE&fstype=ii&ei=6w68VomINMOnu (2010, May 04). other sports and outdoor activities as recreational uses. The Nike Company-Overview (History and Current Status). (2010, May 04). Report "Project Report on Marketing Strategy for Nike Shoes" Please fill this form, we will try to respond as soon as possible. It has objective of styling its product through psychological tactics on target market, by linking triumph with apparel that is products are viewed as victory when sponsorship is done, by athlete celebrities (Marketing strategy of Nike), Another targeting strategy is Nike cross training established in 1989 which caters all the athlete, participants all over the world and trains different sport activities which has also become way to, Nike has positioned itself in the mind of its target customers as a leader in sports goods. In the first part, we will begin by covering the history o f the company and w e will go over an in-depth http://www.nikeresponsibility.com/report/content/chapter/labor. This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can Nike offer new products in the market. Retrieved March 2016, from Wikipedia: https://en.wikipedia.org/wiki/NikeID Retrieved from NIKE, INC. (2016, 03 15). Digital media has defined actual definition of globalization, now it is very easy to launch products globally in an effective and swift manner with minimal cost. Worldwide Nike and, Adidas are also having greatest revenue as well as market leaders in sporting goods industry and, manufacturing with 27.8 and 20 billion U.S dollars respectively. As used in this report, the terms “we,” “us,” “NIKE” and the “Company” refer to NIKE, Inc. and its predecessors, subsidiaries and affiliates, collectively, unless the context indicates otherwise. (n.d.) Retrieved, January 1, 2016 [STRATEGIC MARKETING PLAN OF NIKE] Hanrahan, w. (2002). Retrieved march 2016, from panmore: . Retrieved from Nike Official: http://about.nike.com/pages/executives (n.d.). Nike Project Report - Free download as Word Doc (.doc / .docx), PDF File (.pdf), Text File (.txt) or read online for free. : IST-2001-35304 Project Co-ordinator: Frits Vaandrager Project Start Date: 1 April 02 Duration: 39 months college of business adminstration (gujarat university) submitted by:-dharani aashi gaurav koshti mahima pruthviraj patel arth chetankumar patel parth kalpeshbhai dave heena hiteshkumar panchal helee vinodkumar choksi swati prashantbhai pagdhal nisha rajeshbhai … than 80 percent of the organization's general business by 2015. billion from claiming twelve-month income by the limit of monetary 2015 (Peters, 2009). http://www.ukessays.com/essays/marketing/consumer-behaviour-. marketing-mix-nike. (n.d.). There are three report options: planned resources, assigned resources and project. Beside this, the financial budget of this marketing plan has been discussed which is been forecasted by reviewing Nike’s previous years revenue and marketing expenses figures. Retrieved from http://www.ask.com/business-finance/nike-s-target-audience- The American manufacturer, through its marketing strategy which rests on a favorable brand image, has evolved into a large multinational enterprise. (n.d.). Aid, B. successfully applied a strong brand image of Nike products can reap the rewards and, ambassadors of Nike; LeBron James, Tiger Woods and Lance, Baichung Bhutia is as Nike new brand ambassador (marketing-, For this IMC strategy, Nike has in stores personal sales efforts. (n.d.). a project report on “comparative analysis on customer satisfaction towards nike and adidas” submitted to:-j.g. Since this media is very effective, instantaneous and very much cost effective, and also provide many channels of advertising directly to the customers and consumers, therefore, companies are shifting to digital media from the conventional media. about 715 contracts with the countries of the world which help it in supply chain process. strategies and objectives the following points are recommended: to implement its Global growth strategy of 2015 to attain sustainable, long term growth. The marketing communications mix is effective because. As the motivational Slogan of Nike is “Just Do It” with the marketing campaigns which, emphasis the fitness, competition and sportsmanship, consumers having the high quality based, products and a spirit of achieving the confidence where younger consumers can get benefit from. m,m - ADIDAS - Project Report - Free download as Word Doc (.doc), PDF File (.pdf), Text File (.txt) or read online for free. For example, a senior project manager from Burton Snowboards earns about $81,000 a year. (2014). Consumer behaviour in relation to premium products. Companies are now more tilted towards the different channels of digital media. (n.d.). A level essay writing skills the college essay guy extracurricular activities: vault case study, free research paper on cloud computing essay on corruption in marathi essay on best subject step a guide by pdf step and Dissertations reports project essay about night elie wiesel guide reports pdf a and step by Dissertations step project pros and cons of an essay. Aid, B. Download Free PDF. From this table, it is seen that with the increment about 10% in Sales according to their strategy, it is forecasted that in 2016 it may have also 10-11% increment in sales and hence can increase, Nike can ensure its correct marketing plan through controlling procedures of top management, and with proper guidance to all departments of organization. (n.d.). Free project topics and materials PDF and DOC download with complete quality research work and case studies for final year undergraduates and postgraduates students 2020/2021. So. Following are the some target strategies of Nike: Its target strategies include aggressive marketing to make aware its target consumers about its, product and even Nike make its target consumers enable to get their desired products through, customization process as own signature shoe is offered to athlete that is it enabled Michael, Apart from this, its targeting strategies include sponsorship of its products through sports team or, celebrities. This report aims to present the marketing plan of the leader of sportswear innovation, Nike. After buying this Nike brand, consumers learn, and experience the quality and see, themselves that they got what they expected. . Over the past five years the Athlete and sporting goods manufacturing, industry has expected to slow growth according to the modest growth in the sports participation, rate. Nike's current customers, currently specify what they would be willing to pay the cost of the product to ensure the quality, and service they receive from Nike. Download Free PDF ... we would like to present this project report for Patanjali Ayurveda Ltd. ... For example, Nike adopts a check mark as its brand image, which creates a positive effect indicating approval. marketing expenses by 5% of Sales in 2016. Download PDF - Project Report On Marketing Strategy For Nike Shoes [6ngewemw1jlv]. Three basic types of beams are: (1) Simple span, supported at both ends Reason communication ways, redefine or redesign marketing plan and strategies. Pricing strategy currently used by Nike is like, it may continue to use it. Nike chairman Phil Knight to step down in 2016, . balance between keeping existing customers (nike marketing communications-mix). competition with Adidas and Reebok and also to expand its target market. ASK. It has following strategies in terms of following factors: Pricing strategy: Nike has value based/price leadership strategy that offers the customer with the, price that customer value so it has high prices for its products as it has niche market to serve with, Market expansion strategy: Nike has strategy to expand its distribution channels all over the. One aspect of any proper report is that it is a project summary, which makes sense when you consider that any report is meant to transmit and summarize all relevant information concerning the project to readers.In a way, part of a report’s role is to translate the project’s findings into something quickly readable. Nike sales boomed in the late 1970’s since the issue of jogger shoes. Retrieved March 2016, from linkhumans: http://linkhumans.com/case-, International Journal of Business and Management, International Directory of Company Histories, Vol. : Nike’s strength is also having valuable and non-replicable products, which are it has, : Nike is considered as fully innovative company that, d potential customers marketing, so they have a better perception of the brand, the. Explore Finance Project Report PDF, Financial Management Projects Topics, Finance Project Topics List or Ideas, Accounting Based Research Projects, Latest Synopsis Examples, Abstract, Base Papers, FM Thesis Ideas, Corporate PhD Dissertation for Financial Management Students FM, Reports in PDF, DOC and PPT for Final Year MBA, BBA Diploma, BSc, MSc, BTech … GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global- world through constant improvement in products lines. The content found in this report is focused on progress toward our 2020 targets and key priority issues.1 Targets and measures represent the full suite of NIKE’s public corporate sustainability commitments, and are an aggregated view of functionally set long-term goals and additional corporate commitments to meet stakeholder expectations. Enter the email address you signed up with and we'll email you a reset link. Retrieved march 2016, from Marketing 91: Athletic & Sporting Goods Manufacturing in the US: Market Research Report. (The consumer decicion proc, The main competitors always of Nike are Reebok and Adidas and their product are not entirely, different from Nike’s products, as all products involved in the design and marketing of both, athletic footwear and apparel and for fitness projects but Nike is having differentiation and, distinctive competency in the area of marketing. (n.d.). ‘For every serious athlete Nike provides perfect shoe or sports products that gives confidence for, Its main focus is to gain leading role in athletic market and increase its market share, To produce quality and innovative products for target consumers. e1e7f9dc7fe780d2. PDF | This report is all about to show a Marketing plan ... the report shows the Nike’s objectives and marketing strategies in terms of its 4ps that is it is shown that Nike can ... Project. Nike’s, marketing communications mix uses direct marketing to establish stronger relations with. Many of the products such as sporting goods are sold through online channels over the internet, and have highest growth in market share of distribution channels. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. Apart from effectiveness of the digital media, it is also cost effective, user friendly, and more creative tools, which provide number of channels to interact with customers. from FASHION UNITED : https://fashionunited.uk/news/people/nike-chairman-phil-. (n.d.). Page 28, This research will be an attempt to access the importance and affectivity of new media in advertising. Retrieved from http://www.encyclopedia.com/topic/NIKE_Inc.aspx. however there are numerous confusions and misunderstanding about the SEM, therefore in this proj, This report is all about to show a Marketing plan for Nike’s products; with reference to older offerings the report shows the plan that how can Nike offer new products in the market. http://www.ukessays.com/essays/marketing/the-consumer-decision-process-of-nike-, https://www.google.com/finance?q=NYSE%3ANKE&fstype=ii&ei=6w68VomINMOnu. the Nike Company through personalized service. February 11, 2021 NIKE, Inc. Declares $0.275 Quarterly Dividend December 18, 2020 NIKE, Inc. Reports Fiscal 2021 Second Quarter Results November 20, 2020 NIKE, Inc. increasing the living standards can also affect Nike’s product sales. Retrieved march 2016, from Marketing 91: . Nike has obtained a strong name or title in the market of running basketball and football, NIKE's wholesale market would continue constantly and be the key driver for deal, Increment in Earnings Per Share growth annually, Increasing 25% of ROI (Return on Invested Capital), Nike’s initial product advertising strategy of using professional athletes for increasing, Nike changes its target market from teenagers to younger consumers due to intense, During the time of recession consumers was willing to pay on that brand because Nike, It also introduces the digital sports and e-commerce in its recent years due to changes in, It introduces the Nike+ running sensor in collaboration with Apple Inc. and other, Nike has been launched its technologically advance shoe models from time to time, Company still faces many challenges in this changing fashion trends and its sale is falling, There are worker rights and employee laws which affect the Nike’s internal procedures, It has positive government policies which support it in increasing their growth prospects, The surroundings legal issues affect it and are handled by Nike itself, Nike can take help from government as well as from foreign countries which have, Nike get sponsorship from different other companies, Nike can be the way in creating new jobs when their higher growth in economy, Due to economic downturn consumers can be affected and it can reduce consumer, There can be risk of currency, interest rate and exchange rates for Nike’s product, Increasing material prices and labor cost in production countries or outsourcing for, Consumers are becoming more loyal towards the brand and becoming brand conscious, Changes in life style- health awareness, sport participation which is increasing the, Increasing market share of female customers can also be opportunity for Nike, Consumers preferences and demand are being diversified hence Nike can broaden its. The main Nike, brand is mostly targeted towards the athletes, selling related products such as shoes, sporting, equipment’s and clothes. (Consumer behaviour in relation to premium products, 2015). It may become a good chance for Nike because it can take advantage of its previous advertising way of “Just Do It” campaign by sponsoring sports stars to express the corporate philosophy of grit, determination, passion and humor, giving people more courage and psychological comfort in face of economic crisis. required products from these distribution methods of Nike. (2005). (n.d.). Product ...................................................................................................................................... Pricing ....................................................................................................................................... IMC (Integrated marketing communication) Strategy, Implementation, Control and Contingency Plan. Retrieved from Nike Official: http://about.nike.com/pages/executives. Retrieved March 2016, from marketing-. INTRODUCES 2015 GLOBAL GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global- growth-strategy ASK. Bussiness enviromental audit critically access the strategic direction of the nike brand. Retrieved March 2016, from marketing-mix-nike: Retrieved from scribd: http://www.scribd.com/doc/76309961/4-P-s-of-, . Retrieved from (case-study nike), The net sales or revenue of Nike in year 2015 has increased to 31.34B as compared to previous, years 27.8B and 25.3B in 2014 and 2013 respectively. http://matthopkinspsumarketing.blogspot.com/ project in a range of formats (articles, reports, blogs, videos) on a dynamic, evolving open platform. Conclusion & Recommendations ................................................................................................. in different regions as in the East Coast, in. Backhouse resources in terms of extra budget plan, remedy for new designs and, It should broaden its product range as providing aerobics or parkour products, It should increase its marketing communication ways i.e. (n.d.). Although some studies have already been conducted in Pakistan but they are generic in nature and not discussed thoroughly all the channels of digital media. The project moves on to the crux of the matter – the marketing plan to be followed by Nike in India. Page 27 https://consumerbehaviourmcgill.wordpress.com/2013/01/19/nike-more-than-a-logo/. http://www.icmrindia.org/casestudies/catalogue/Marketing1/MKTA018.htm. The present report pulls together all these strands into a narrative of It has following segmentation to create consumers groups to target: products that serve male and female that has age range of 15-55. Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, “Just Done It”--- Nike’s New Advertising Plan Facing Global Economic Crisis, The Creativity and effectiveness of Interactive Digital Media on Advertising, Relationship between Demographic and Internet Usage, Understanding Structural Equation Modeling, Affiliation: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology - SZABIST.
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