BAND (by Naver) 3. 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Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Social media usage in South Korea". Smartphones are almost ubiquitous among South Koreaâs internet users, according to GlobalWebIndex. BAND is a communication app for teams and groups. And to complicate matters, another study found that Koreans spend more time on Instagram than Facebook, and Facebook may even be losing users. Itâs nearly impossible to spend a week without Google these days, and many social networks are the same story. This text provides general information. The most important key figures provide you with a compact summary of the topic of "Social media usage in South Korea" and take you straight to the corresponding statistics. But as weâre about to examine, the Korean social media landscape is a little more complicated than westerners might expect. Check out our infographic, âSocial Media Usage In Asia Pacific â Statistics And Trendsâ, to know more about the social networking ⦠As of January 2019, South Korea had the third highest rate of active social media users in the world. Overall, these changes could suggest that domestic Korean social networks are in trouble. Kakao users are also able to send each other gifts. Daum/KakaoTalk. FACEBOOK, despite itâs relatively slow start in this specific market segment, is steadily gaining ⦠Through social listening across main channels, digital marketers can track consumer behavior, discover vital insights into their audience, and adapt these swiftly into their marketing strategies. Compared with their American and Chinese counterparts, their overall usage is tiny. Thatâs almost a third of the worldâs population! With its perfectly stylized bands, South Korean pop is conquering the world. These young people spend 29-34% of their social media time on the network (depending on their age), far more than any other platform. data than referenced in the text. South Korea is highly industrialized and has historically been a leader in digital communicationsâfactors clearly shaping media behavior in 2019. Naverâs application Band has the highest number of users in the market for social network services (SNS) in South Korea.A mobile marketing company Mobidays conducted a survey based on data from AppApe on June 21. Here are the big names in Korean social media: The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in the market. Best Social Media Agencies in South Korea 10 agencies. and over 1 Mio. Source: The Realtime Report. Its suicide rate is currently 10th highest in the world according to the World Health Organization, as well as the second highest suicide rate in the OECD after Lithuania. Over 60% of South Koreans now use Facebook, 24% use Facebook Messenger, and 39% use Instagram (another Facebook product). The other networks, however, are still going strong. Join our exclusive webinar with best-selling author and Global Marketing Strategist, Joel Backaler: hbspt.cta._relativeUrls=true;hbspt.cta.load(4293006, '81526f20-a9e9-4cd6-9269-d972ec210d9d', {}); The top monthly insights sent straight to your inbox. Whether youâre on the subway, in the middle of the countryside, or on board a high-speed train, itâs always possible to connect to social media. This could be because they were already using them, or perhaps older Koreans prefer Korean-made products. In February 2012, Facebook surpassed the reach of local social network Cyworld, according to a May 2012 report by Nielsen Korean. The most well notable Social Medias in South Korea are, KakaoTalk, Naver, Cyworld, and Snow KakaoTalk social media messenger application. By going in a different direction from traditional K-dramas and deploying excellent acting and production value, Chief of Staff became one of the most popular Korean dramas of 2019. Based on one survey, BAND actually has the highest number of active users. Top social media platforms in South Korea. And as of very recently, they were holding off the outside invaders. On the other hand, it might mean that some social networks are simply better suited to certain demographics. Here are some of the key trends that both international and local brands in Asia utilize to achieve success in the Asian social landscape. Music K-pop: More than a social media trend. Sort: By sponsored. Suicide in South Korea is considered a serious problem. The following chart is based on data from April 29-May 29, 2019. For most of us, life revolves around a few major tech companies. Good news on that front, too. Social media is a powerful force in the Asian online landscape. This article explores these questions in details. Explained: The Unique Case of Korean Social Media. But just as it has done in most of the world, Facebook has climbed to the top spot. New, Everything you need to know about the industry development, Find studies from all around the internet. Facebook â 2.23 billion MAUs. It includes a shared calendar, lets users create polls, and has an inherent organization that likely fits older users. Leading Social Media Platforms Used by Social Media Users in South Korea, Jan 2019 (% of respondents) Description Popular social media platforms in South Korea are Facebook, Instagram, Band, KakaoStory and Twitter. Providers who pay for placements can be identified by the SL blue flag on their listing card. Its popularity is particularly impressive given the prominence of similar tools like WhatsApp and WeChat. Directly accessible data for 170 industries from 50 countries 99.1 percent of all mobile messenger users, lowest trust in news of all countries surveyed in Reutersâ latest Digital News Report. The data showed that Band recorded the highest monthly active users (MAUs) from January By contrast, Koreans in their 40s and 50s heavily favor two options: Kakaotalk and BAND. Weekly social media usage frequency South Korea 2019. In 2012, suicide was the fourth-highest cause of death for all ages among South Koreans. But first, letâs learn a little more about South Koreaâs technical infrastructure. But as a percentage of the South Korean market, each punches well above its weight. The same group of youngsters also uses Instagram heavily - itâs the second-most popular network among them. For a long time, the company resisted the inexorable rise of Facebook. In fact, South Korea regularly ranks first globally in terms of internet connection speed overall (not just 5G): Coupled together, these are ideal conditions for social media users. Because unlike most countries in the world, where Google, Apple, Facebook and Amazon reign supreme, Koreans have developed their own digital economy giants. It wasnât long ago that the Korean social landscape was dominated by domestic companies. Read Next: The 2019 Social Media Image Optimization Guide [Infographic] We are happy to help. But really, whatâs most interesting is how popular these networks are in the first place. New, Figures and insights about the advertising and media world, Industry Outlook According to the report, 59.8 percent of people using the Internet said Facebook was their main social media platform. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook WeChat. Most YouTube users are between the age of 16 and 24; The age group between 16 and 24 is also more likely to be active on Instagram than the 55 â 64 demographic; Take a look at the chart below and see the social sites that lead the race. And as long as smartphone users have a web connection, theyâre probably on social media. KakaoTalk continues to be hugely popular in South Korea, despite the intrusions of other powerful social networks. As weâve already teased, South Korea is home to several social networks that many readers wonât recognize. Of course, South Korea has Google as well, but Naver operates in much the same way. BTS Tops Twitterâs List of Most Popular Artists for Fourth Year in a Row The superstar group beat out Kanye West, Beyonce and Drake for the most mentions on the social media ⦠Facebook is the biggest social media site around, with more than two billion people using it every month. As a country with such good Internet infrastructure, weâd expect to see social media use at incredibly high levels. The Daum/KakaoTalk universe, a merger of two major Korean digital service providers, has managed to carve out a sizeable chunk in ... 2. Facebook is the most popular social network in South Korea, but local players also have a significant presence, according to research by DMC Media. On Naver Cafe, you can create an account and post content, just like on a forum. But South Korea has its own set of platforms that have proven equally or more popular over the last two decades. Thereâs an interesting difference in social media usage depending on age. But they also spend a relatively even share of time on other networks, including locally-built offerings. Find your information in our database containing over 20,000 reports, Tools and Tutorials explained in our Media Centre, highest average internet connection speeds worldwide. A slightly lower proportion of South Koreans used social media in 2019, amid the waning popularity of platforms such as Facebook, data showed. Which is exactly the case. South Korea also has one of the highest rates of LTE coverage in the world. digital around the world in 2019 the essential headline data you need to understand global mobile, internet, and social media use 7.676 5.112 4.388 3.484 3.256 56% 67% 57% 45% 42% billion billionbillionbillionbillion total population unique mobile users internet users active social media users mobile social media users urbanisation: penetration: penetration: penetration: penetration: Even in a country that already had a thriving social networking culture, it was only a matter of time. This graph shows the stats of social media in South Korea based on over 10 billion monthly page views. It should be noted that the numbers arenât exactly clear on all this. it was the most popular network among Koreans. The 21 most popular social media sites in 2019 (MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.) Here are the big names in Korean social media: serves more than 43 million monthly active users. The company has a range of different search engines (Blog Search, News Search), Knowledge In (similar to Yahoo Answers), as well as popular products Naver Cafe, LINE, and BAND. Although it is not well known globally, KakaoTalk is the most popular messenger in South Korea, used by 99.1 percent of all mobile messenger users. Thus, social media planning should become a focal point for brands in their strategies. Some look similar, of course, and many features were developed as a way to stay ahead of interlopers. 13 major social networks in non-English speaking regions 1. BAND, in particular, seems to appeal directly to users who need slightly more professional elements. Unless youâre reading this from South Korea. Cyworld. The Internet has reached more than 95% of the country, the highest rate for any Asian country outside the Middle East.