To build its competitive advantage against Nike, Adidas could use some of the following tactics. Question: If You Were Adidas,explain How You Complete With Nike. Adidas brand sales in North America were up 25% in 2017, compared with 3% for Nike . Answer: There are two different tactics I can take when I am a #2 competitor going against the #1. - 7066141 1. Having survived wars, depressions, and there’s the simple fact that Adidas has been around for longer than Nike. It has a 47% market share, while its closest competitor, Reebok, has only 16%. The company also needs to focus on market segmentation, and target the market position he wants to take. What’s it mean to be entertaining to someone . Falling sales in the region were a key reason for Nike’s declining brand value, with teenagers in particular starting to shift towards Adidas’ and Vans’ more accessible everyday activewear. 1 Approved Answer. The risks will have a negative influence about Nike's future development, for example, the market share in the world, reputation, brand image, and customer loyalty. I’d look into rebranding the Adidas image as a lifestyle shoe company. This way, Adidas can gain recognition as providing the winning team with the shoe needed for victory but also marketing to the consumer a specific Adidas product. Question 2: If you were Adidas, how would you compete with Nike? Jeremy K. 9 years ago. Without this powerful marketing research they would be ending up with huge inventory with no market. Complacency is a common pitfall for failure. This problem has been solved! Answer Save. 1 Answer. I would make this possible by creating a strong brand based on high. Always it is considered that Adidas is a premium brand for international players. Adidas, Nike, and Under Armour are competitors in the lucrative market for athletic wear. If one were to look at their market share, one company stands out – Nike. Terms. I would sponsor the major sportspersons. Get your answers by asking now. Also Adidas should aim to bring around the diversified products in market which would further popularise among consumers directly through its goods. Join Yahoo Answers and get 100 points today. The company needs to revisit its mission and vision to better align all activities towards one and the same goal. In what sense is the word “conviction” used here? Join now. adidas Admits It Needs to Make Major Changes to Compete With Nike. This problem has been solved! if you were adidas, how would you compete with nike? If you were Adidas, how would you compete with Nike? Expert Answer 100% (1 rating) I believe most things that Adidas can come up with, Nike would have an answer for, if … 7 months ago. Wearing Nike and Adidas together makes a man appear indecisive. Adidas product are available in world wide. An important concept in marketing is market segmentation, which refers to the grouping of markets into unique segments that organizations can devise a specific marketing strategy that targets the segments (Choi, Jungwoo, & Jongsu, 2013). If you were Adidas, how would you compete with Nike • Also Adidas should aim to bring around the diversified products in market which would further popularize among consumers directly through its goods. ADVERTISING STRATEGY 18. Labor is an important manufacturing cost, which companies attempt to … Nike + outsourcing = competitive advantage Their audience is clearly defined as they target at view the full answer. Plus, give Jordan 25% of the company to leave Nike. Ask for details ; Follow Report by Mihrett40 11.12.2018 Log in to add a comment What do you need to know? * Your answers should consider to have; a ) definition b ) problems c ) Discussions d ) Conclusion . Ans. Jan 28 2021 01:09 PM. Adidas can also drive the untapped market consumers to a low price perception and can develop a new market segment to make its products compete against Nike. if you were adidas,how would you compete with Nike? 1 Approved Answer. Like core marketing strategy. Anonymous. Plus, give Jordan 25% of the company to leave Nike. Adidas is short for Adolf "Adi" Dassler. What do you call someone with no political views? If i were adidas, how would i compete with Nike? 5 points If you were adidas how would you compete with nike? aditi k answered on January 30, 2021. Question: You Were Adidas, How Would You Compete With Nike. If you were Adidas how would you compete with Nike If I were Addidas I would, 5 out of 5 people found this document helpful.